Category Archives: Lean

Lean vs Agile Marketing: What is the difference?

A lot of marketers believed and claimed that Lean Marketing is Agile Marketing. In fact, this is often not the case. Certainly, Lean and Agile has their own similarities, but they are not under the same category. Don’t get me wrong, this has been a misunderstanding in the software development world. Even till now, everyone […]

Lean Software Development: 7 core principles

‘Lean’ and ‘agile’ are terms that have been used widely in many places, specifically in software development methodologies, project management, and management consulting. What’s more, a lot of people believe that lean falls under the agile umbrella… But the fact is, both agile and lean are not the same… To put it simply, if agile […]