Design Thinking is one of the popular way to solve creative problems in our daily life.
It has been around since 1950s and today, it is now booming in the IT industry era because everyone wants to attract more users to use their applications.
The longer the user stays in the application, the easier for businesses to make money since it will increase the customer loyalty and low retention rate.
Today I am going to explain the top 10 design thinking tools that will help you to become an expert in the UX domain (so you won’t get a funny looking while having a chit-chat with your UX colleagues!)
Visualisation is not just about drawing; it is about presenting complex ideas in a visual way so that others can grasp it within a short period of time.
When an idea is being explained using words, our mind will try to form a mental picture. And this mental picture will help us to grasp in a short amount of time.
Visualisation is also one way to unlock different parts of the brain which allows us to think nonverbally and uncover some of the parts we never thought of!
2. Journey (or Experience) Mapping
This is one of the common research method that is being used in product development world. It is used to trace the customer’s “journey” as the customer interacts with the services to accomplish a goal.
Journey Mapping starts by compiling different actions into a timeline. It also includes emotional high and lows while experiencing different touch points.
Thus, journey mapping is mainly used with the objective to identify needs of the customer that unable to articulate.
3. Value Chain Analysis
Value Chain Analysis is a way to visualise a set of business activities that is performed to create a product. Once the activities are analysed, it offers a better way to uncover the clues on each activity along the chain so that the business can improve its offering, reduce cost, provide more value, identify opportunities and competitive advantages.
4. Mind Mapping
Mind mapping is used to represent how ideas or other items are linked to a central idea and to each other. Mind maps are used to generate, visualise, structure, and classify ideas to look for patterns and insights that provide key design criteria.
5. Rapid Concept Development
Rapid Concept Development might not be new to you if you are working in a product delivery world. It assists us in generating hypotheses about potential new business opportunities.
At the beginning, we need to have a clear understanding on the customer personas, pain points, experience journeys and so forth to generate new ideas – and lots of them! Once we have done that, we categorise, filter out the ideas into a manageable list of valuable concepts . Finally, we put up a design based on the concepts. So that we can ship out the generated ideas and let the customer to experiment it out quickly.
6. Assumption testing
Assumption testing focuses on identifying assumptions with a given set of criteria or objective goals. Data gathered in assumption testing are being used to validate and assess what holds true from the assumptions.
A/B Testing is one of the most common techniques digital marketers are using in nowadays.
Prototyping techniques allow us to make abstract new ideas tangible to potential partners and customers. These include storyboarding, user scenarios, experience journeys, and business concept illustrations — all of which encourage deep involvement by important stakeholders to provide feedback.
8. Customer co-creation
Customer co-creation incorporates techniques that allow managers to engage a customer while in the process of generating and developing new business ideas of mutual interest. They are among the most value-enhancing, risk-reducing approaches to growth and innovation.
9. Learning Launches
Learning launches are designed to test the key underlying value-generating assumptions of a potential new-growth initiative in the marketplace. In contrast to a full new-product rollout, a learning launch is a learning experiment conducted quickly and inexpensively to gather market-driven data.
10. Storytelling is exactly how it sounds: weaving together a story rather than just making a series of points. It is a close relative of visualization—another way to make new ideas feel real and compelling. Visual storytelling is actually the most compelling type of story. All good presentations—whether analytical or design-oriented — tell a persuasive story.